Sample 1: Email sales letter has produced over $50 revenue per $1 invested
Ms. Barbara Laurens
GHD Group
“GHD Video/ Audio Production in 2017: In house? Or Outsource?
Dear Barbara,
You’ve asked yourself that question I know. Did you know North American business has moved big time to hire expert IT/Video and Audio Production Services by expert outsource providers?
Investment in outsourced expertise almost doubled in the last 15 years.
Respected tracker of these data, Statistica Inc. recently noted in 2001 companies across North America spent USD$45.6 Billion outsourcing OmniMedia’s kind of expertise. In 2016 they invested $88.9 Billion this way.
Up 95%!
For companies like GDH Group, out-sourcing pros mean you only book the best when you need it and not before or during downtime. Saves money. Saves Time. Ensures pro results.
Here’s how OMNI Media Video Productions will help you benefit from that trend.
You tell me you need:
- Twelve, two minute (or so) videos at the rate of one per month.
- Plus, 3 quarterly videos that are about five minutes each.
You tell me your company will supply the materials and information:
- You want Omni Media to edit and package them for you.
- You want us to send them to you ready for upload via DropBox.
- We will do any minor changes after your first look at no extra cost.
Omni Media will do all that for you and then some!
(…and personalized versions continue to close sales, now returning about $50 per $1 invested.)
Sample 2: My email campaign for SSL SOLUTIONS was opened THREE HUNDRED PERCENT MORE than the national average.
Source: major email marketing firm Constant Contact.
Subject lines are 90%+ responsible for success. If they don’t work the email campaign has no chance of success. These two lines introduced an email campaign I wrote for SSL Solutions, a website security provider, in the spring of 2018:
(1) “WARNING! Google says your website is NOT SECURE!”
90% of list was delivered. 88% is the industry average.
32% were opened. Almost THREE TIMES 11.1%, the industry average.
(2) “WARNING! Your website is INSECURE.”
90% of list was delivered. 88% is industry average.
34% were opened. OVER THREE TIMES 11.1%, the industry average.
The body copy clearly explained the dangers to the website holder and their visitors if their site is not SSL Certified. I wrote that Google and other major browsers are penalizing them many ways including their ranking. But without the strong subject line thousands on SSL’s list would not even get the message.
Sample 3: National Radio Series for Park N’ Fly produces B2B results every year
VO:
Park N’ Fly knows about flying back from an exhausting business trip. You just want to get your car and get home. The last thing you need is the <beep-beep> search for your car.
Park N’ Fly solves that for thousands of pros like you returning to 7 major airports across Canada. While you’re away your car’s secure. And when you return we valet you to it, ready to go. Spares you time to pick up “that little something” for someone special. Sweet hmm?
Details at Park ‘n Fly dot c-a.
Park Happy!<beep beep>
