It’s not as anal as it sounds. It’s an unshakeable commitment to under promising and over delivering. How often do you hear customer responses like: “You’ll do that? Fantastic!” “You will? Unbelievable!” “You did? Sensational!” “Wow, now that’s Service!” Those responses suggest a pleasantly surprised customer. They add up to FUSS! When you generate FUSS it usually means you […]

They use email as a marketing tool … what did you think I mean? Email marketing can work very well for B2B providers, as long as these truths are self-evident: The product or service adds value for the sender, as well as, the receiver. The offer is easily deliverable. You don’t want to offer a […]